485: Your Shop vs The Industry - How to Free Yourself From Dependency

The Industry. What does that even mean? Owners and professionals use this term as though it has specific power to give clarity or meaning to the work they do, when in fact it is merely the most readily observable manifestation of millions of individual decisions across the supply chain, all made worse when based on a fixation on that reflection.  For many operators there is an assumption that their cafe and the decisions they make need to be compared against the wider industry to find validation and success. Today we will be talking about how this dependency is a mistake and why freeing yourself and your business from this collective narcissism is critical to sustaining your business, doing more good, and serving your community.  We cover Why the Industry is You Questioning Industry Trends Separating Ethic from Business Understanding Customer Habits Rootedness and Prioritizing Your Shop Success Beyond Industry Validation Related Episodes:  Peers 317 : Encore Episode: Death by Comparison 227 : Connecting with Hearts and Minds 230 : Making room for Community in your Shop 181 : Organizational Self-Knowledge Your peers are not your Customers Who do we Serve?   Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee   The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com