486: Bob Bly Digital Marketing Handbook Traffic & Copy Conversation

Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.  Key Takeaways: [2:15] Bob opens with a quick explanation of the customer journey online.  [3:30] What are some ways to drive traffic to your website? [4:00] Explaining affiliate marketing for online traffic. [7:45] Pros/Cons of long copy vs. a short copy.  [10:45] Bob goes through credibility with web design.  [14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite. [15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.  [16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.  [18:30] Bob's fundamental tips on how to be a good copywriter. [21:15] Why are sales letters so long? Websites: bly.com A GIFT FROM BOB BLY: www.bly.com/digital www.JasonHartman.com www.JasonHartman.com/properties Jason Hartman Quick Start Jason Hartman PropertyCast (Libsyn) Jason Hartman PropertyCast (iTunes) 1-800-HARTMAN