#486 - Matt Raad - Digital Investors

Matt and Liz Raad teach others to become digital investors. Specifically, by buying websites and doing them up.Summary of the PodcastKey TakeawaysMatt's Podcast AppearancesMatt explains that he and his wife Liz have been frequent podcast guests, which has been a great networking strategy for their online business. He discusses how the COVID-19 pandemic led to more people reaching out to them, and how they've enjoyed connecting with fascinating people from around the world through these podcast appearances.Buying and Renovating Online BusinessesHe describes their approach to buying and renovating online businesses, focusing on standalone websites in niche passion verticals rather than e-commerce or brick-and-mortar businesses. Matt provides examples of the types of websites they target, such as those related to hobbies, crafts, and sports, and explains how they transition the business and content to their own team while maintaining the original owner's persona.The Importance of Due Diligence Matt emphasizes the critical importance of thorough due diligence when acquiring an online business, including analyzing the profit, traffic, and overall health of the website before making an offer. He outlines their "SAS" (Surround, Assess, Seize) approach to taking over a new website, allowing it to run for a period to understand the audience and dynamics before implementing changes.Networking and Podcast BenefitsThe participants discuss the networking and relationship-building benefits they've experienced through podcasting, including connecting with people they've admired or heard of in their respective industries and forming new friendships and collaborations as a result.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK. [See, it works!]Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com