4872: India's CSR landscape: Funding beyond metros | Srikrishna Sridhar Murthy, Founder & CEO, Sattva Consulting

Corporate India's responsibilities are not limited to contributing to the nation’s economic growth. They are equally responsible for spending the right amount at the right place, for the right cause. Sattva Consulting is out with the 7th edition of its CSR report, which suggests that corporate philanthropy is moving beyond the metros into India's emerging Tier-2 cities and industrial belts. Corporates are now taking their time, thinking what to do when they do. CEO Srikrishna Murthy shares that a combination of factors is leading to significant spending in tier-2, tier-3 towns, outside metros. CSR is moving away from few pockets to different parts of India. Social impact is deeply about the denominator and there are a lot of opportunities to dig in more capital on an annual basis. Listen in.