#489 CRAFT Thinking and AI Decision Making | Interview with Philip Topham | Leadership Podcast with Niels Brabandt episode artwork

EPISODE · Mar 2, 2026 · 12 MIN

#489 CRAFT Thinking and AI Decision Making | Interview with Philip Topham | Leadership Podcast with Niels Brabandt

from The Leadership Podcast by Niels Brabandt EMBA MBA / NB Networks · host Niels Brabandt

How can business leaders make better decisions with artificial intelligence? In this episode of the Leadership Podcast, Niels Brabandt speaks with Philip Topham, author of the book "CRAFT Thinking: A Playbook for Clear Thinking and Better Decisions with AI". The discussion explores how executives can use artificial intelligence not simply as a productivity tool but as a strategic thinking partner. Philip Topham explains the CRAFT Thinking framework and how it helps leaders structure their interaction with AI systems. The conversation covers decision making, strategic thinking, AI implementation in organisations and the role of artificial intelligence in leadership. Topics include: • Why faster decisions are not always better decisions • The CRAFT Thinking framework for working with AI • How to pressure test business strategies with artificial intelligence • Why many professionals misunderstand how AI works • Practical steps for introducing AI into organisations This conversation between Niels Brabandt and Philip Topham provides practical insights for executives, entrepreneurs and decision-makers who want to use AI for clearer thinking and better leadership decisions. Guest: Philip Topham Host: Niels Brabandt / [email protected] Contact with Niels Brabandt: https://www.linkedin.com/in/nielsbrabandt/ Niels Brabandt's Leadership Letter: https://expert.nb-networks.com/ Niels Brabandt's Website: https://www.nb-networks.biz/ 

Episode metadata supplied by the publisher feed · Published Mar 2, 2026

Embed this episode

NOW PLAYING

#489 CRAFT Thinking and AI Decision Making | Interview with Philip Topham | Leadership Podcast with Niels Brabandt

0:00 12:54

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Leadership Podcast by Niels Brabandt EMBA MBA / NB Networks?

This episode is 12 minutes long.

When was this The Leadership Podcast by Niels Brabandt EMBA MBA / NB Networks episode published?

This episode was published on March 2, 2026.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Leadership Podcast by Niels Brabandt EMBA MBA / NB Networks episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!