49: Black Friday/Cyber Monday (Behind the Scenes w/Stef)

Stefanie takes on episode 49 solo and goes into detail on what happens on Black Friday/Cyber Monday for DermWarehouse. How does an eCommerce company prepare for the busiest time of the year? Stef goes into detail on marketing preparation. From choosing a discount to planning out email marketing and text messaging campaigns. Stef also talks about how inventory is managed. Many people outside of the eCommerce world don't realize how much inventory must be purchased in September and October leading up to Black Friday/Cyber Monday. Stef also talks about how the sales results from Black Friday/Cyber Monday sets the narrative for the following year. We hope you like episode 49!