#49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens

🛠️ Design Like Tony Stark: XR, AI & the Industrial Metaverse with Siemens’ Ben WiddowsonThink Jarvis-style voice commands and holographic prototypes are still sci-fi? 🚀 In this episode, host Ely Santos sits down with Ben Widdowson—Head of Marketing for Immersive Engineering at Siemens—to break down how extended reality, real-time CAD, and AI copilots are already reshaping the way Sony and other manufacturers build the products you love.🔊 Press play to learn:Why the “digital thread” matters—and how breaking it kills speed, quality, and sustainability.Sony’s secret weapon: a headset + software stack purpose-built for engineering, not gaming.25 % productivity? Try weeks-to-minutes. Real-world wins in automotive, furniture, and consumer electronics.From desktop to design cave: what true-scale digital twins do that 2-D screens never can.Voice-controlled CAD & generative-AI prompts—how close we are to full Jarvis workflows.The hardware roadmap: smart glasses vs. “heavy-lift” headsets (and where each one wins).Whether you’re a product designer, XR dev, or marketer chasing the next tech wave, this conversation is your cheat-code to the industrial metaverse.Connect with Ben → LinkedIn @ Ben WiddowsonFollow Ely → LinkedIn @ Ely Santos🎧 Enjoying Metavertising? Tap Follow, leave a ⭐⭐⭐⭐⭐ review, and share the episode with a friend who still thinks XR is “just for gamers.”#IndustrialMetaverse #XR #AI #ProductDesign #Siemens #Sony #Metavertising