#49 Diving Deep: Vivian McCormick's Secret Sauce for Entrepreneurial Success with Wilet

In this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet. McCormick talks about leveraging capital smartly, starting with a loan from Futurepreneur and transitioning to BDC financing as the business grew. She highlights the importance of understanding end goals in entrepreneurship and sees Wilet as a brand she deeply cares about, akin to raising a child with the intention of it thriving independently in the future.Wilet’s Website: https://shopwilet.com/Wilet on Instagram: https://www.instagram.com/shopwiletWilet on TikTok: https://www.tiktok.com/@shopwiletFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com