49 - How I Lead a Discovery Call as a Photographer

In this snapshots episode, we are covering a question that was submitted by quite a few of you and that was how to lead a discovery call. Discovery calls have the ability to make or break your sales process, so I understand why so many of you asked this question.    By the time a client gets to the point of inquiring with you and booking a discovery call with you, they are in that second phase of the marketing funnel, so this call really is the final step before a couple gets to the third phase, which is hiring you.    We are diving into why discovery calls matter in the first place, how I view discovery calls, how I remain the leader of the conversation during those calls, and how I measure the success of a discovery call.   In this episode, we cover:  Why discovery calls matter in the first place  How to remain the leader of the conversation  The 3 pillars to remain the leader - Connection, Communication, Confidence  My favorite question to ask during a discovery call How to measure success during your discovery calls    SHOW NOTES: https://clairehunt.co/blog/how-i-lead-a-discovery-call-as-a-photographer/   RESOURCES MENTIONED IN THIS EPISODE:  Book It Mentorship Program  Discovery Call Template - Get 10% off with the code PODSQUAD Episode 14 - How Client Experience Could Be Impacting Your Inquiries and Bookings Submit your questions for the next Snapshots episode   Follow Claire:  Claire's Instagram   OFFERINGS: Notion Template  Email Templates 1:1 Mentoring Book It Mentorship Program The Shop The Amazon Storefront   FREE OFFERINGS: The Secret to Scaling Your Photography Business Freebie Attract and Book Dream Couples Free Workshop Hook Inquiries - Email Templates Top 10 Resources You Need