49: HOW TO INTEGRATE THE HUMAN & THE BUSINESS

Welcome to a new solo episode where we’ll go back in time and get into business 101. We are a couple of weeks away from Melissa Ruiz Empowerment's third anniversary as a biz, so join our CEO while she remembers how this company was born. What to watch for: -Merging the human with the business.  -Focusing on just one offer. -Getting client feedback. -Tuning into what you need and being honest. Words to live by: “Birthing a new offer requires patience, energy and a willingness to see it through" “I do not buy into this belief that you have to start slow and cheap. Focus on only one offer and charge whatever you feel is alignment with you”. “Since I’ve started my business I’ve been relentlessly asking for feedback and, let me tell you, it really helped me to get out of my own way and focus on community.” “What got us this far, won't get us to the next level of growth, the goal is expansion" IG: @iammelissaruiz @wakingupwithmelissa