49. How Will the iOS 14.5 Update Impact Real Estate Marketing?

Have you heard the buzz surrounding Apple's iOS 14.5 update? It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines.  This new feature allows users to allow or not allow apps to track activity across other companies' apps and websites. While Apple is portraying itself as pro-privacy, Facebook is publicly fighting back and criticizing the changes. But what does this mean for real estate marketing? In this episode, I'm covering what ATT is, how it will impact Facebook advertising, my opinion on the real estate search apps, and what the takeaways are for real estate agents.  While Apple is emphasizing privacy protection, Facebook is fighting back that it's a blow to small businesses. And big real estate tech sites, like Zillow and Realtor, have apps that could be affected. Let's explore what this means for the industry and the average real estate agent. View Episode's Blog: See screenshots of the notifications, watch the video from Apple, get resources to update your Ads, and read the complete article -  ideasforrealestate.com/episodes/ios-145-update-real-estate-marketing-and-realtors Related Episodes: Ep 05: How to Create a Marketing Plan Ep 07: What to Post on Social Ep 39: Branding Part 1 Connect with me, Heather E. Colby: Instagram - @IdeasforRealEstate Facebook - @IdeasForRealEstate Online - http://ideasforrealestate.com