Do you have any ideas of like easy sort of low cost things that people can start? Nope. Because the second you allow the word easy to come into your head and building something, it's game over. I see all these kids and they're like, Gary, this is so hard.
I'm like, do you understand that you're asking for a 1% life and being an entrepreneur that stands on her or his own feet? It is $630,000 a year in annual income that puts you in the 1% of the richest country in the world. And we've got kids walking around that if they make a million, they think they're a loser. Everything's out of lap, my guy.
Do I think there's anything easy about standing on your own two feet and paying for everything and having all that pressure on your chest in perpetuity? No, I do not. Do I think there are many unlimited opportunities? Yes, I do.
Attention is the number one asset. You've been transforming lives for a long time, motivating billions of people. I think you give so much to people that today are going to do something a little untraditional and give back to you, all right? So, why don't you close your eyes?
Feel it in your heart. All right, everybody. Gary can't hear us right now. Gary has been motivating us forever and Gary has a dream and we need to motivate him to make sure his dream comes true.
So, when I make this announcement, we are going to blow the roof off of this place, standing on a vision stop, all right? The year is 2031 and the New York Jets have a choice to round it and move better to introduce the first round pick. The new owner of the New York Jets! That's very sweet.
Two things on that. One, that was extremely sweet. Thank you. Two, it's not going to be 2031.
No, I'm a marathon runner. I think for a lot of the OGs in this room, I think that the world has gotten too fast in some areas. And I think people lack patience. I think that a lot of people get caught up that have tremendous skills by wanting it too fast and wanting it to prove to others versus enjoying the process for themselves.
That was incredibly beautiful and thank you. But when I think about the goal I set for myself in fourth grade about buying my beloved New York Jets, you know, obviously many things have gone well for me professionally, but I still have a lot of work to do to amass the wealth to put myself in that position. And to be frank, that is the part that I'm most enjoying. I actually made a video about a decade ago when I really had a moment with myself where I was like, oh man, I might pull this off.
You know, if the way this is going, if I do another 20 years of good decision making and putting the right deposits down, I might be able to get into striking distance of this outrageous goal I set for myself. So I made a video. And I made a video that said, I literally, it was almost like a video like from the 1980s hostage videos. I literally held up a newspaper and be like, today is the state.
And I said, I'm making this video because in 30 years, if I pull off this great dream, I want everybody who's watching this video to know that today is not my greatest day. Today is potentially my least greatest day as a professional because what my great love affair has been professionally is chasing the efforts and the strategies and the connections and decisions to get me here, not to get here. I think our society has fallen in love with trophies and I'm in love with the game. You're a serial entrepreneur.
Let's get down right into the month, right? Please. Clearly there, right? What I think when people ask you about your feelings of college, I think the questions were asked incorrectly.
So we here at Palm Beach, they wanted to rephrase the question because I know exactly how we feel about it. I worked in a public sector too and I'm an entrepreneur as well. So I understand. Some people may not understand.
So let's rephrase that question. If President Parker hired you as the Dean of the Entrepreneurship School, STEAM School. So don't forget to aim. Love you.
If you were the Dean of the Entrepreneurship Program here, how would you set up the program to set up these students that are here in the crowd for the ultimate success? I got a lot of love for you for being able to decode, you know, what I've been saying. I don't know, especially in a social media world, which I'm very passionate about and think we demonize it too much without realizing how much wonderful things come along with it. Many things are taken out of context.
And I appreciate you because your point is well taken. To me, when we were saying this backstage, when we were prepping for this, we were kind of just shooting the breeze and talking about this very subject. To me, education is the single most important thing in the world. Period.
The packaging and selling of education I think needs to be thought about because it always ebbs and flows. The world changes. This morning I gave a speech at a very significant marketing conference that had all the Fortune 500 CMOs down in Miami. And what I said to the room was this industry of ours, the Fortune 500 Madison Avenue agency world, we're romantic about yesterday, the Mad Men era.
And we're infatuated with tomorrow, the Metaverse and AI, and we stink at today. And I feel very similar about education. You know, if I was the Dean and had that kind of blessing, I would reverse engineer the practicality of the reality of the world. I would focus on the things that are clearly, you know, bright this room is there's very few people here who couldn't right now.
List five to seven clear opportunities of the next decade that would really benefit our children in learning. I literally hire kids out of college, I have a 2000 person global agency, and I look at the curriculum that colleges are teaching for marketing at the highest levels. And there's literally kids as we sit here right now being taught how to write a press release in marketing class. Do you know how insane that is?
So, you know, I would create a curriculum that would focus on things like prompt engineering because that is going to be the skill set that will make people know how to use AI properly. For an outcome, if it was entrepreneurship, we'd maybe never be in the classroom because nothing is happening there in entrepreneurship. Entrepreneurship is like working out. You can't read about push-ups.
You have to do that. And to be an entrepreneur, you have to do. And I see all sorts of kids, you know, I'm 48. So I came up when entrepreneurship wasn't even a thing.
When I was in my twenties, forget about a child, in my twenties, I'm like, I want to be a businessman. That was the word for entrepreneurship. I even heard entrepreneurship. And again, some of the lovely faces out there that are over 45, you remember this.
If entrepreneurship was thrown around 25 years ago, that was code for loser. Right? And then it flipped heavy in the last 15 years to the point where like when I see that sizzle reel, I'm like, that's the stuff I grew up with that would look for like an athlete or a rapper. Like, it's cool now, which is amazing because it's my great passion.
It is my great joy. But I also believe that it confused a lot of people. There's a lot of people who now want to be entrepreneurs. I want to be the quarterback of the New York Jets.
It's not happening. And I think my concern is that a lot of people go into entrepreneurship thinking it's a thing. It is a skill set. And if I was to teach entrepreneurship in this incredible institution, we may never be in a classroom.
We'd have to go do entrepreneurial things. Including first and foremost, just like you have that swag. If you can't sell, you might as well get some other gig. And so there's a lot to it, but you don't learn about selling by reading one of my books.
You have to go out and sell. One of the great things that I believe, I couldn't, you know, I'm sure a lot of people here have children, grandchildren, or even people in 20s, 30s, 40s who are looking to mix it up. One of the great opportunities for everyone if they truly care about entrepreneurship is to work retail. Interacting with human beings and understanding how they roll is the only way you're going to figure this out.
And I think retail, restaurant, hospitality, true interaction at scale with humans of all different shapes and sizes and income levels of interest and having that ability to reverse engineer and counter-punch every situation. That's a skill set that you have to refine. I learned that on Team Lee Wayne in Edison, New Jersey, selling lemonade. I learned that at the Phillipsburg Mall in New Jersey selling baseball cards.
I learned that at my daddy's liquor store in Springfield, New Jersey. Like those Malcolm Gladwell, 10,000 hours by the time I was 22. I was in the game. So are you saying that that is where you learn grit?
And can you give you an example of how some of these students pick up grit or is that something that comes with you? Grit, grit is teachable. Really? Yeah, because it's circumstantial.
You can't have grit if mommy and daddy give you money. You know what makes me laugh inside about that moment? The people that just laughed and clapped are mommy and daddy. And mommy and daddy come up to me on DM in my messages on email at the airport all the time and say, Gary, I need your help because I know how much, you know, I'm in a very fortunate spot in my career where 15 to 25 is a demo that I have juice with and we relationship and there's an authenticity there and they say, Gary, I'm struggling.
I need grit for my kid to do this and I'm like, stop giving them money. The people that just laughed and clapped are still putting them on the payroll. You don't, like, this is the jungle. And right now, parenting and modern parenting is creating zoo animals.
We over-coddled. We've eliminated merit. Our society well-intended decided to invent crazy stuff like eighth-place trophies. And so we've lost our way out of good intent.
This is called a prosperous empire. I was a very poor student. But there was one class I was good at, history. And I never understood why until I got into my early 40s.
I'm obsessed with pattern recognition. I know things don't change. I know humans definitely don't change. Circumstances changes, platforms changes, mediums change.
We are the Roman Empire. When you started this, and you said, can you believe this? Listen, America's got its things. What does it?
But I promise you, nobody's leaving. So this is a remarkable place, but we must also acknowledge we've had a level of prosperity for so long. That we're soft. People are complaining about going to an office five days a week as if we're like hanging them from trees.
That's insanity. By the way, by the way, I want everybody to hear this. I'm not proposing that we need to be in the office five days a week. I believe in technology.
I believe in Zoom. I believe in efficiency. That's not what I'm proposing. I'm asking this room, are we paying attention to what people complain about?
As we sit here right now, there are 850 million people around this world. Over 10% of our society that does not have access to clean water. I sit at the board of charity water. There are 850 million people as we sit here right now that cannot get to clean water within 12 hours.
And we're complaining that we got the wrong milk at the Starbucks. We've gotten so soft. And so how do you get the grid? You either live it.
It's similar to what it can be taught. I've watched. Trust one kids get caught up financially. And over a two to three year period, first go through a year of detox.
If you're paying for your kid's Uber or Equinox membership, or they're apartment, or like you take that away, that's detox. That's a drug. But after that year, things start to change. And right now, too many parents and kids have double resentment relationships.
Because let me tell you a dirty secret, parents that are putting kids on payroll. I'm getting the DMs also for the 25 year olds. And here's the insight that is not being talked about in public. A 25 year old that has their parents paying for their lifestyle is subconsciously and now starting to consciously understand that their parent doesn't think they're capable of.
You think you're helping, but you're creating levels of insecurity. And so these are complicated matters. I don't sit up here on a pedestal. I have two children.
I get it. When you love something more than breathing in yourself, of course you're going to do. But there's a reason that we talk about grit. It's because it's going away.
Because it's really frothy out there. And people have lost so many things. Again, over 45 year olds. Remember the concept of saving money?
People don't even talk about that anymore. People are more interested in buying things to flex, to put band-aids on their insecurities. And so they're buying BMWs and Louis Vuitton. Dumb shit.
I have a brother who's 17 years younger than me and I was just throwing money at his problems and not helping him to figure out his own way. So, the president where we were at? I'm sorry. Stop going there.
He is right there. And by the way, and I love both of you, it's so well-intended. That's the part that's confusing. It's incredibly well.
You know how remarkable it is that you worked and built and you wanted to give love to like either 11 year or younger brother. I know what half-father, half-brother looks like. Right? That's what that is when you got that cut.
It's beautiful. It doesn't mean that it's not a vulnerability. So, let's help these guys build something here. I spent $300 to come to this event.
I'm a scholar student. I'm here to see Gary Vee. I'm highly motivated. And then I come down to Earth and I'm like, how am I supposed to make my first $100,000 from here?
Do you have any ideas of easy startup low-cost things that people can start? Nope. And I'll tell you why. Because the second you allow the word easy to come into your head and building something, it's game over.
Right? I see all these kids and they're like, Gary, this is so hard. I'm like, do you understand that you're asking for a 1% life and being an entrepreneur that stands on her or his own feet? It is $630,000 or so right now of earnings in America.
They were just country in the world. $630,000 a year in annual income that puts you in the 1% of the richest country in the world. And we've got kids walking around that if they make a million, they think they're a loser. Everything's out of lap, my guy.
Do I think there's anything easy about standing on your own two feet and paying for everything and having all that pressure on your chest in perpetuity? No, I do not. Do I think there are many unlimited opportunities? Yes, I do.
Do I think they require a level of patience? Notice how I jumped in with the Jets thing. The second you want something fast is the second I'll show you something that's vulnerable. A relationship, a business, a platform.
Speed is the enemy to so many right now. People here be pitching patience on my social constantly and get all mad because they interpret it as complacency. There's a reason, there's two different words in the English language. One is patience and one is complacency.
They are not the same. I took this hat, I put this hat on. I put this hat on. It gives a love.
Back stage. There we go. Back stage. Back stage I had a hat that I was wearing today that says ambitious.
I'm 48 years old. I've accomplished a lot of things professionally and personally. I'm hungry as hell right now. The fire I have on my stomach, it's crazy.
It comes from coming from the dirt. For those that you don't know, I was born in the USSR. I was literally born in the most opposite place of my DNA. I'm a pure bread entrepreneur.
I had no tolerance for school in the 80s. When it was requirement, I was an immigrant, every Russian immigrant that came over from the Soviet Union and all my Indian immigrant friends and Asian immigrant friends and Caribbean. It was all education. All the time.
I was getting Ds and Fs. You know how hard it is to get Ds and Fs in school? I come to learn. It's really hard.
Like even people that do nothing get Cs, I got Ds and Fs. But that was because I was 100% pock committed to who I was. When I was in class as a 10-year-old, I couldn't listen to Saturn and Neptune because that wasn't me. I had self-awareness as a child, luck of the drug DNA, remarkable parenting.
I just was there and that is my answer to the question you just had. How do I think the people in this room leave here and get their first 100,000? The only answer is self-awareness. Let me explain what I mean by that.
Too many people want to be like. Too many people just saw that skittles getting to see this man swag and they want to be hit. I get it. I want to be hit.
It's cool as shit. But if you were not born with that talent and you were not putting in that 10,000 hours to put in that talent, it's unlikely that you were going to be a remarkably successful commercial artist within 12 months. It doesn't work that way. This is why I love sports so much.
Sports. You can't hide. You can hide in education. You can hide in government.
You can hide in corporations. There are two places that are very hard to hide. Sports is impossible because we watch the game and there's an outcome. And the next closest thing is business and entrepreneurship.
You can bake it a little bit. You can sell your company under water and see you exited, but really you did it. You can play. But merit matters.
And the way that so many people here, my friend, will get there is if they know who they are. The number seven at Facebook made a lot more money than the number one of most businesses ever created. And that number seven had the self-awareness to say they're not a number one. Sometimes you have entrepreneurial tendencies and you're not a purebred entrepreneur.
Entrepreneurship is lonely. Entrepreneurship is hard. That was actually what I was doing to next is, you know, self-awareness is important. So, you know, starting a company is daunting.
You know, your friends are going to be like, what? That little tool that you invented? That thing is silly. Or even your family's going to fight you down.
How do you stay motivated in the journey when people don't believe in your vision? Pretty damn easy. If you're an athlete on the field, how the hell are you listening to people in the stands eating popcorn booing you? I have no tolerance for friends and family members who have opinions from the sidelines.
I appreciate it. Often it's well intended. But they're not playing. What is their opinion of my ability to make a little tool for air or an agency or seller?
It's irrelevant. You know, I'm going to point out a superstar here is an alumni of Palm Beach State. And we had dinner the other day. That's exactly what it said.
It really resonated me. Alexia will stand up. My heart takes brother. That's what you call it.
That's what you're talking about. That's what you're talking about. That's what you're talking about. It's completely irrational.
Why on earth would you factor in people's hot takes on your journey? You should listen. You never want to be delusional. Right?
But the concept of how you deal, you have no choice. The number one reason so many people struggle with happiness in life is they put someone else's opinion over their own feelings. It's very real, bro. It's like, and this goes way deeper than entrepreneurship.
Like, listen, I'm the byproduct of parents that are very polar opposites. And I got to see it up close and personal. And I was fortunate enough to know my dad's mom who is incredibly cynical and negative. And very honestly, when I tell this group, most people do not understand what the USSR was from 1917 to 1991.
It was not like China or Iran is now. It was like North Korea. It's not allowed to even leave the country. It was jail.
People died in their fifties. You know why Russians drink vodka? They wanted to die. It was an incredibly negative place.
And so, I have no judgment on my family tree. It was very hard. But I also had a mother who lost her mother at five. Her father went to jail when she was 10 for 10 years on some dumb shit when they did in the Soviet Union.
And she is the most optimistic, happy person on earth and instilled that in me. In life, and in entrepreneurship, and in corporate, and in nonprofit, and in education, in the world, you find what you're looking for. If you decide to sit here today and be cynical and pessimistic about the world and everything that's going on, I have good news. You can find it.
However, here's the part that I don't think people believe. If you are optimistic and hopeful and seek joy, you can find unlimited. People have a very, very, very poor understanding of the world and history. People tell me all the time.
Obviously, we all know it's going under so much going on, right? I mean, many dinner tables like all of you are, and they're like, it's never been worse. I'm like, you sure about that? And so, we are incredibly delusional about that.
And so, I choose optimism because I believe it. If we were sitting in this room the week after the atomic bomb was invented in the late 40s, early 50s, and sitting around, and then you told me 7, 10 other countries would have it pretty quickly. I would have never sat there and thought 80 years later, and it would have never been used. That would have seemed completely illogical.
I believe it's an indication of the human spirit. Of course, we have conflict. Of course, there's things. And the world is very good about trying to make us not like each other, my man.
As if we didn't get into a place in the world, as if it wasn't enough that we struggle with each other around race and gender and religion, now they're trying to pump negativity between generations. They're trying to teach Gen Z to hate the boomers. I wonder, you guys fucked up the world. I'm like, do you know anything about the boomers grandparents?
Let's do it. I want to stay on this. If I may. If I just, if I may, because it's very important, please my friends, from the oldest to the youngest in this room, please don't let them teach you to hate each other.
Please. There's no reason. No reason. And so, back to entrepreneurship to bring you down the level.
If you lack optimism, you have no shot. Entrepreneurship is half delusional, half optimism. And someone who, you know, entrepreneurship is losing constantly with an occasional win. And I think the biggest reason that we will struggle with entrepreneurship in the next generation is back to grit.
We have demonized losing. The reason I stick on eighth place trophies is we are teaching kids that losing is bad. You show me a six-year-old that loses this weekend in a baseball game and starts crying and I'll show you a winner. And every parent that goes up to that kid that says it doesn't matter, it's just a game, should punch in the face.
That's the same way into optimism. Figuratively, figuratively. That's the same way into closing that gap of generations, right? Yes.
It's all she's coming. I have a long pop store, maybe a book store now, or selling, you know, traveling goods, and, you know, online things are going on right now. How do those people get ready for a new shopping experience in store or how do they prepare to sell for each other? It is so much more fun to put yourself out of business before someone else does it for you.
That's how. I was on stages like this as a youngster, begging and pleading book stores to pay attention to having a website and to taking on social media and to doing Google AdWords. And they dismissed Amazon. They put yesterday on a pedestal.
They said, Gary, you don't get it. This is 1997, Gary, at the Chamber of Commerce event in New Jersey. They're like, Gary, you don't get it. People like to go into the store and touch and feel it.
I said, friends, you don't get it. People like better prices and convenience. And so what do I say to that person, my man? I say that unless you go on the offense, someone else is going to.
I get how you grew up. I get how you wish the world was. The problem is that's not how the market responds. Like, I think this is a very basic question that has played out 100 times.
I spoke in Florida years ago. I was an early investor in Uber. I missed the early early. The great mistake of mine.
Literally, I was investing a lot of the time. And Travis, one of the co-founders of Uber was one of my best friends. My first book I ever wrote, the only person I acknowledged in the whole book besides my family is Travis because he had down period before Uber and he helped me with the book. My homie.
And I passed twice on the angel round of Uber. If I wrote the $25,000 to $50,000 check that I normally was writing back then, I would have made $500 million. That's called a mistake. Back in the day.
But to finish, I apologize. I spoke in 2011, 2012. I spoke at the Black Car and Taxi Convention. This was about a year and a couple months into Uber's run.
It was in San Francisco. It was still not everywhere. I gave a lot of talk of like, this thing's coming. And when I tell you a room like this, laughed me off the stage.
And they laughed me off the stage because of Naivatay. When I went into Q&A, one of the guys, maybe the third guy said, Gary, that was very compelling. But you don't know what you're talking about. I'm like, educate me, sir.
He goes, we've got the politicians in our pocket. I said, sir, how? He said, how do you have the politicians in the pocket? He goes, we have money.
I'm like, you clearly have no fucking idea what Silicon Valley is. They have a lot more money than you. And that's where I get emotional. I get emotional because people hold on to moats that don't exist.
If you are not consumer-centric, you will lose. Uber didn't win because they had more money. Uber won because it was better for the consumer. The consumer is the only thing.
For me, I obsess over the consumer for the travel or the bookstore. If you make it great for the consumer, then you can win. But you can't be delusional. If you sell about 30 bucks, Amazon sells for 13, you kind of find the occasional person that wants that high touch and what have you.
But there's no scale in that. And you're going to lose a lot of people. And business is a tough game, man. Business is not your mommy and daddy.
Business is not the government. It's not the education system. Business is an unemotional merit framework. And it is what it is.
And so one of the reasons I spend a lot of time thinking about parenting and when I talk about with eighth place trophies is we are grooming zoo animals. We're caging them and protecting them. I don't know if you know what happened back in a day with zoos. They would run animals and they would put them back in the wild.
Those animals died within the first day. Because if you're a zebra, chilling in the Bronx zoo, and then they put you out there and I forgot a lion is eating your ass within a day. So with technology going where it's at, back in the day, we're going to age ourselves. We were working on dogs.
Like even when I was going up, I had to learn illustrator and stuff like that. And I just want to know where are we going with this AI thing. I don't even know if the trick this track is really pecking out. So we're going with AI.
To your point on that, I'll get to AI in a second. But let me talk to you about AI's implications day to day. Deep fake videos. You know, I see a lot of reactions people know, but for the people in here that don't know that term, that'd be fine.
You should really Google it. It's very fascinating. I would argue over the last hundred years of our society that video has been the judge and jury of our society. Video proof has been very important to the last hundred years.
Every person in this room within a decade will not believe a single video they see on the internet. We're going completely the other way. You're also, if you play the chess moves out, this is also why the blockchain is about to become very important. Right now there's plenty to talk about crypto and that's a whole different thing.
The blockchain, decentralized servers that nobody owns is going to become a very important part of our society because people will be able to go there first, prove, because you can't manipulate it and then to internet. It's really fascinating. And I remind people all the time, everything that we live on today didn't exist 120 years ago. Like, you know, planes and phones and TVs and people don't understand how technology works.
So where are we going with this? In a place that's going to make every single person's head spin. AI is one of the most powerful technologies in the history of mankind. It will absolutely affect every single thing.
And people talk first about jobs, right? We think about that a lot. But I remind everybody that when the tractor was invented, one of the biggest conversations was jobs. Most of the people in the world worked on farms when the tractor was invented.
And the tractor put a lot of people out of business. You know how many employees New York City had cleaning up horse poop before the car was invented? Plenty of jobs. AI will take jobs out.
It will also create new jobs. Back to me running the entrepreneurial practice here, prompt engineering. There will be many people, many people in 10 years who have a job called prompt engineering. And it's a wonderful job.
It's critical thinking. It's very creative. And it will be profoundly important. And so where do I think it's going to a very, very significant place?
The question becomes timing. I don't think anyone's confused. We are in a very interesting geopolitical time right now. We've lived in a globalization world for the last 40 years.
It doesn't feel like we'll be living in that forever. The lines in the sand are starting to get drawn. And when I think you're going to start seeing these governments getting a little bit more into the private sector. In the US, plenty of people have lots of feelings of like, yeah, let's bam tick-tock until they don't know their history, understand how this stuff works.
You start there as an external thing, and then you start looking at Google and meta and other things as internal. So we're very interesting times, my friend, where I hope people are very thoughtful and don't just have very quick hot takes on things based on their convenience or their subjective opinion of the moment without being educated. And so where do I think it's taking us to a whole new world order, similar to what the internet has been able to accomplish over the last 40 years, 30 years. I think we can all agree, especially the people that are my agent above in this room.
The internet came along, and it changed things. But back to AI taking jobs. Again, back to my 1995, 1978 chamber of commerce events. I talked a lot about search engines back then.
And I said, you know this Google thing, and I'll never forget it. One of my first panels was with a gentleman who was the regional head of sales for the yellow pages. And I said, I said, I said, I'm incredibly concerned for this gentleman. I think that the yellow pages are very vulnerable to Yahoo.
And once again, as pretty much my whole career, he was quite cynical to that. My contemporaries in the room were cynical to that. The problem is technology is undefeated. And it's always going to come for you eventually.
And so I asked people to be prepared for it. I think of AI and technology as a tidal wave. You have two choices. Most people do, which is dig a little hole in the sand and put your head in it.
This is not a strategy. Or grab a surfboard and ride it. And that requires you getting educated, you putting in the work. I wish nothing changed.
I spend my time trying to figure things out. And then I do them. I'm not excited things change. That's more work.
I get it. But we have no choice. Technology and the world doesn't care about your feelings. Let's round this out with some talk on marketing.
So digital marketing, personal branding, in the world of social media and that landscape, you know, with me and with my brand, it took so long for me to realize that I should keep myself as an inventor with a story with my brand because that rule was bringing people in. I wanted to separate my face from the brand. It's an end game. Yeah.
Too many people are obsessed with ore. Got it? This is a big framework for me. The world is obsessed with ore.
It's in. So, yes, of course. Just like me. I as a public figure in this digital age, I'm able to bring a lot of awareness to my businesses and the things I do.
But my businesses also do their own marketing, right? WineText.com. You should all sign out. My dad would be pumped.
WineText.com, we market for because we think it's the best way to buy wine in the world. But I also use my personal brand to bring awareness to it. They both coexist. But the reason you thought that is people in business and in marketing have been infatuated with ore because you couldn't afford to do everything back in the day.
The newspaper was expensive. The radio was expensive. Direct mail was expensive. Television ads were expensive.
But now it's so low cost to just give a very tactical nugget. Every person here, regardless of what you're passionate about and you want awareness for, being elected as an official, selling something, raising money for a nonprofit, all of you. The number one most important scale in making something happen in the world today is being good at organic social media, period. And people don't see it.
The talk I gave this morning at nine o'clock, they still think commercials are more important. Has it any of you watch those? I mean, it's crazy. And so the reason you thought that was we've been taught ore.
The new world order is ant. So, actually, thank you so much because the first audio book I listened to because your boy don't read too well was Jack, Jack, Jack. So thank you for that. Thank you for watching the entrepreneurship journey.
You have 12 and a half. There's copies available for sale out there. I believe you'll be signing up building copies backstage. I did it.
You did it already? I did it. Wow. Talk to us about day trading attention because we brought it.
My new book coming out a month called Day Trading Attention is the follow up to Jack, Jack, right hook. You were going to name it. Jack, Jack, Jack, left hook. But I realize that day trading attention really captures what I want for all of you.
We are now in a world that is. And so everyone here who understands how to do organic social media. How do you, what video and picture or written word works better on Facebook versus Instagram versus Snap versus YouTube versus LinkedIn. That framework is for all the OGs in this room.
That is what television radio and the print and direct mail were. It is the new world order. It is where the attention of society is. And I think all of you in here know it's not just a kid thing, right?
There's unlimited, I mean, I sell to a lot of 60 to nine year olds and many of the demos and things I work on. We crush on Facebook. Crush. And don't forget that started as college kids.
And so it's not that other mediums are dead. To me the thesis of day trading attention is why would you want to pay more money to make something happen that you could do for less? That sounds incredibly irrational and not logical. And so I'm trying to help the world.
I went very detailed. I also am not a great reader. I just read my audio book in LA for a week. It was a grind.
It was funny. I've read all my books for my audio book. Except Jack and Jabra Hook because I'm so visual. It was interesting.
It was the first book that I've ever written that in the studio booth reading. There was a level of me being a little bored. And you would think that's that who wants to write a boring book. But it wasn't that.
It was that I went so technically deep in it because I felt like the time was right. I know as I sit here with everyone here today and I have great hopes and when I speak my only dream is that someone can leave with something that brings them value. I don't know what else someone would do up here. And so similar to this book, I'm 100% positive.
That whoever is best at organic social media across the 10 platforms. How many people here are in a B2B business? Raise your hands. So those hands, those 20 hands.
You can't imagine what LinkedIn is right now. It's everything. I would never do another trade show. You could fire your whole sales staff if you were great at LinkedIn marketing.
It's absurd how big that platform is. It's huge. And it's not DMing and spamming people. It's content.
The way you put out on Facebook and things of nature. I'm not aware that people, you know, I'm looking around and I'm aware that some people are like, okay, like, really, like, it's so real. It's uncomfortably real. So I tried to write the Bible for it because I think it's the now.
And I think the faster people understand what it means, the quicker people will get there. And I'll tell you what happened. If I may get a little nerdy with you, social media for the first 12, 13 years, the last kind of, you know, call it 2006 to 2020. Those 14 years, social media work like email marketing.
You try to mass as many followers as you could. And then when you would post a percentage of those people would see it. That's how it worked. It sure was.
Now social media is different. The TikTok application of every platform is now here. The way social media works now, if you're sitting here in your borderline inspired, you know what? I'm going to take Gary on his bluff.
I may go back for my organization or the things I'm passionate about and start to post a little more on social. I'm not going to demonize it for what I'm worried about. I'm going to look at it for what it is, which is an empty vessel, that human spill. What you'll learn is that if the quality of the content is good, it will find its audience.
There are people in this room. I have 15 million followers on TikTok that I've worked very hard since it was musically before it was TikTok. I'm asking. Yet, tonight, I could post something that only gets 60,000 views.
And you sitting here today inspired by these words may create an account and post your first post. And if it's good, it may get 2 million views. That is a level of meritocracy around the message that is profound. And the biggest opportunity in the history of marketing, in my opinion.
I just had to give my name to Gary on social media. My social media guy is right there catching up. I'm trying to catch up, buddy. So positivity, stories, family, collections.
I've been here for two days and I will tell you that my wife and I, she's right up there in the front. My wife and I are almost thinking about moving here. The love that I'm telling you, Steve. I don't want to go over.
I've always, the majority of students here are grants and scholarships. No debt. No debt. They know you love that.
And folks have to go back to their own community to build a palm beach. We got, um, Jeremiah, right? Is she still here? No?
She got a scholarship today. She saved her child and drowned. I mean, these guys are really here for the community. I love it.
And I felt it here. So talk about Key Friends. Key Friends is my Pokemon meets Sesame Street intellectual property that I started three years ago. I have a kids book coming out called Meet Me in the Middle in July that I'm excited about.
I am going to try to build the next Disney Pokemon Hello Kitty. I have a, for all the parents in here that know what Coco Mellon is. I signed a deal with Moonbug, the makers of that. So my B Friends cartoons are coming to YouTube Kids this summer.
Yeah, I'm an entrepreneur. You know, and I like starting businesses. But the reason I started it is the message that I'm putting out to the world on the mindset and perspective and humanity. I felt like I know where Gary D works.
I'm able to get people at 15, 16, 17, 18 and start that journey and start to maybe change the conversation a little bit. But I feel like a lot of stuff is obviously created at a very young age. And so when I created this world, when I think about my character, Accountable Ant. I'm very passionate about Accountable Ant.
I want to make every kid on Earth love Accountable Ant because I think accountability leads to happiness. I think the single biggest issue in the world right now is we've gotten very good at pointing fingers and telling everybody else what they're bad at. We're great at pointing fingers and we're terrible at pointing thumbs. And so to me, there is no character in Disney or Marvel or Star Wars or Cocoa.
I don't see accountability, right? I call the book Meet Me in the Middle because if you've got a sense of how I've been talking here, I think a lot about the world in our political framework. I don't think anyone's going to be confused when I tell you America's gotten very red and very blue. And I think everyone here who's lived a little bit knows the answers purple.
And I think we've really spanked you. And I think we've lost purple and that's what B Friends' goal is to get the world to be purple. I believe it. Well, last thing.
There was a $8 million donation by Stephen Ross. What is the old? The Miami Dolphins. If I may, if I may, I hate the Miami Dolphins.
Two things on that. One. Let's make it 16. Two.
I don't know if you know this, but the only business partner I've ever had in my life outside of my brother and my dad is Stephen Ross. Stephen Ross owns a piece of the intermediate. The Jets were actually one of my first clients. And they became the most followed team on Facebook and Twitter back in 2010 because I knew what I was doing.
Stephen Ross is Stephen Ross. He was like, wait a minute. Why are the Jets the most followed team? And he hired Matt Higgins, who was the president of the Jets when Matt came over to be the CEO of the Dolphins.
Matt knew who his secret weapon was so they invested in the intermediate. So Stephen and I have been business partners for a long time. Stephen and I live in the same building in New York. And I let Stephen know every time I see him that I hate the Miami Dolphins.
I'm going to let — I'm going to let him bring the invoice for that $16 billion. Thank you so much. Thank you. Thank you so much.
Thank you, everybody. I want to say that a musical is coming in the follow up to Jack and Jack and Jack, Jack and Jack and Jack. But I finally captured what I've been doing for the last 20 years as an entrepreneur, as a creator, an influencer, as an operator, the market company that works in 5,000 by 500 companies. And really the punchline of what I'm seeing in society, which is Daying Trading Attention, how to actually build brand and sales in the New Social Media World.
I'm really proud of this book when I read it and some of you follow my social and I see the clips. When I read it in the studio, it got so mean. It goes so detailed. It goes macro and micro as I like to roll and so if you've not picked up a copy yet go to yelliebe.com.com slash DTA Which stands for day trading attention?
I have a feeling with this book much like jab jab. I've literally got to know they just read it It's 10 years ago the updated version of the marketing manual or your marketing team definitely be a social media person that runs your stuff You can get a book for them and definitely the marketers unfortunate 500 for your staff and the entrepreneurs and creators And I'm going so so I'm trying to put myself so proud of it Hope you enjoyed as much as I enjoyed putting it together the manual that you're gonna get to everybody when they join They may be able to leave and hopefully the manual to the modern marketing world especially social media first world a day training