Designing Marketing Tests that Drive Results - Melanie Katz [PPC Zone Oct 2025]

Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack Gear in Portland, OR. You can find her on LinkedIn: https://www.linkedin.com/in/melaniekatz For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone[affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry