#49 Pulling Back Curtain on Commercial Filmmaking | David Mancao

An episode of the The Practical Filmmaker podcast, hosted by The Practical Filmmaker, titled "#49 Pulling Back Curtain on Commercial Filmmaking | David Mancao" was published on January 13, 2022 and runs 51 minutes.

January 13, 2022 ·51m · The Practical Filmmaker

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Summary

Commercial filmmaking can be a lucrative and steady paycheck that many filmmakers may not consider within the typical model. This week David Mancao producer for Sasha Group, shares how you can break into ad agency work, no matter where you live. David lives in a small market and produces projects for large brands throughout the U.S. Listen to see how you can start working at an ad agency in your cityKey points:1:22 - How he got started8:20 - Getting started at Sasha Group12:28 - Roles & culture at Sasha Group18:15 - Money in commercial shoots 20:41 - Agency fees & contracts23:23 - Creativity in job role30:57 - Alternative filmmaking avenues 32:09 - How to connect with local ad agencies 37:31 - Favorite tools of the trade38:47 - Something going wrong45:32 - A/B testing before production 49:02 - Trends in ad agencies Links:Sasha GroupStudio BinderConnect with David on LinkedInConnect with the Practical FilmmakerFollow The Practical Filmmaker on InstagramWatch more episodes on YouTubeFind more filmmaking resources

Episode Description

Commercial filmmaking can be a lucrative and steady paycheck that many filmmakers may not consider within the typical model.

This week David Mancao producer for Sasha Group, shares how you can break into ad agency work, no matter where you live. David lives in a small market and produces projects for large brands throughout the U.S.

Listen to see how you can start working at an ad agency in your city

Key points:
1:22 - How he got started
8:20 - Getting started at Sasha Group
12:28 - Roles & culture at Sasha Group
18:15 - Money in commercial shoots
20:41 - Agency fees & contracts
23:23 - Creativity in job role
30:57 - Alternative filmmaking avenues
32:09 - How to connect with local ad agencies
37:31 - Favorite tools of the trade
38:47 - Something going wrong
45:32 - A/B testing before production
49:02 - Trends in ad agencies

Links:
Sasha Group
Studio Binder
Connect with David on LinkedIn

Connect with the Practical Filmmaker
Follow The Practical Filmmaker on Instagram
Watch more episodes on YouTube
Find more filmmaking resources

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