EPISODE · Jan 13, 2022 · 51 MIN
#49 Pulling Back Curtain on Commercial Filmmaking | David Mancao
from The Practical Filmmaker · host The Practical Filmmaker
Commercial filmmaking can be a lucrative and steady paycheck that many filmmakers may not consider within the typical model. This week David Mancao producer for Sasha Group, shares how you can break into ad agency work, no matter where you live. David lives in a small market and produces projects for large brands throughout the U.S. Listen to see how you can start working at an ad agency in your cityKey points:1:22 - How he got started8:20 - Getting started at Sasha Group12:28 - Roles & culture at Sasha Group18:15 - Money in commercial shoots 20:41 - Agency fees & contracts23:23 - Creativity in job role30:57 - Alternative filmmaking avenues 32:09 - How to connect with local ad agencies 37:31 - Favorite tools of the trade38:47 - Something going wrong45:32 - A/B testing before production 49:02 - Trends in ad agencies Links:Sasha GroupStudio BinderConnect with David on LinkedInConnect with the Practical FilmmakerFollow The Practical Filmmaker on InstagramWatch more episodes on YouTubeFind more filmmaking resources
What this episode covers
Commercial filmmaking can be a lucrative and steady paycheck that many filmmakers may not consider within the typical model. This week David Mancao producer for Sasha Group, shares how you can break into ad agency work, no matter where you live. David lives in a small market and produces projects for large brands throughout the U.S. Listen to see how you can start working at an ad agency in your cityKey points:1:22 - How he got started8:20 - Getting started at Sasha Group12:28 - Roles & culture at Sasha Group18:15 - Money in commercial shoots 20:41 - Agency fees & contracts23:23 - Creativity in job role30:57 - Alternative filmmaking avenues 32:09 - How to connect with local ad agencies 37:31 - Favorite tools of the trade38:47 - Something going wrong45:32 - A/B testing before production 49:02 - Trends in ad agencies Links:Sasha GroupStudio BinderConnect with David on LinkedInConnect with the Practical FilmmakerFollow The Practical Filmmaker on InstagramWatch more episodes on YouTubeFind more filmmaking resources
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#49 Pulling Back Curtain on Commercial Filmmaking | David Mancao
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