49: Scaling a Small Business to Millions w/ Candace Nelson

In this episode of the Rich Habits Podcast, Robert Croak and Austin Hankwitz are joined by Candace Nelson. Candace co-founded Sprinkles Cupcakes with her husband, Charles, in 2005. In 2012, they sold the business for 10s of millions to a private equity firm. In this conversation, we discuss scaling a business from scratch, essential mindset shifts entrepreneurs need to make, as well as the compounding effects of small efficiencies. ---You can follow Candace on TikTok, Instagram, and Substack! You can also find her book, Sweet Success, on Amazon. ---Public has finally released options trading on their platform! To learn more about all of the product features Public offers, ⁠click here!⁠---⭐ Download our FREE Budgeting Template – ⁠click here⁠⭐ Earn 5.1% on your savings with a High-Yield Cash Account – ⁠click here⁠⭐ Automatically buy stock where you shop with Grifin – ⁠click here⁠⭐ Protect your family with term life insurance from Suriance – ⁠click here⁠⭐ Use code “Spotify” for 15% off our 4-module video course – ⁠click here⁠⭐ Optimize your portfolio with Seeking Alpha – ⁠click here⁠---👤 Explore everything Austin does – ⁠click here⁠👤 Explore everything Robert does – ⁠click here⁠❓ Ask us questions for our Q&A episodes – @richhabitspodcast on Instagram📬 Inquire about working together – [email protected] Group LLC has an existing business relationship with NEOS Investment Management LLC. The opinions expressed are those of the author, and the author owns several NEOS ETFs.