#49: See a Demand, Meet the Demand with Simon Powell

Simon Powell is the Managing Director of Luxe Aquatics, the market leader in designing and creating large-scale luxury aquariums. With a passion for combining cutting-edge design and marine expertise, Simon has positioned Luxe Aquatics at the forefront of bespoke aquatic installations, delivering statement features for high-end residential, commercial, and hospitality spaces.Simon shares how his company began almost by accident when a decorative fish tank in a furniture shop drew unexpected interest, eventually evolving into a full-scale luxury brand during lockdown. Today, Luxe Aquatics partners with specialized manufacturers to build massive acrylic aquariums while Simon’s team handles the creative design, renders, and project management. Every installation blends art and science while also managing the high expectations of wealthy clients.Simon discusses growing Luxe Aquatics internationally to Spain and Dubai, emphasizing his focus on quality, learning, and hiring talented specialists who share his passion for the craft. He also reflects on fatherhood’s influence on his business approach, noting that it’s reshaped his priorities and sense of legacy. His advice to aspiring entrepreneurs is to start before everything feels perfect and learn along the way, summed up by his favorite motto: “If you’re going to miss the bus, miss it running.”Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 8314322.1 Exp. 8/27What’s Inside:How Luxe Aquatics became a leader in bespoke aquarium designLessons in scaling a creative business without losing focusHow fatherhood reshaped Simon’s view on work and legacyMentioned in this episode:LuxeAquatics.comLuxe Aquatics on LinkedInCreate the Solution on LinkedInLuxe Aquatics on InstagramLuxe Aquatics on Facebook