49. Succeeding in Japan - Live episode (ITW 2024) - with Matt Kyle

As part of the the Department of Business & Trade's (DBT) International Trade Week in the autumn of 2024, Steve and guest Matthew Kyle, hosted a live version of the podcast with an added Q&A. We have scrubbed up the recording and tagged on a little extra intro from Steve, and here it is for you! Matt Kyle, CCO at WeConnect Japan, has years of experience supporting businesses set themselves up and build a team in Japan. He shares with us his insights on doing business in Japan as well as joining Steve to answer some questions from the live webinar audience. The Q&A section questions are as follows: (44:15) Are there any specifics for education and the higher education field in Japan? (45:12) Are there any recommended marketing channels or strategies that work particularly well in Japan? link to previous episode on marketing: Marketing in Japan with Nanako Aramaki of Tamlo | Export to Japan (49:52) Is the Japanese education market open to international students? (50:42) Can you share any insights on working with agents and distributors? Do you recommend doing trade shows independently or through a local partner? More information about the work that Matt does to support companies setting up in Japan can be found at WeConnect Japan. As Matt mentioned, he also runs Arigato Travel. Many thanks to Matt for taking the time to join us for this live session!  ——– The Export to Japan Podcast series is supported by The Foundation for International Trade and Industrial Co-operation (ITIC).