49. The 3-Step Marketing Method To Attract The Right Families For Your School with Mike Michalowicz

If you rely solely on referrals to fuel your school, you’re making one of the most common mistakes a school leader can make. This puts the fate of your school entirely into the hands of your school’s families. They determine when (or if) you get your next family. Today, I’m excited to share with you my interview with Mike Michalowicz. Instead of living in the constant cycle of feast or famine, Mike Michalowicz shares a way to keep the “marketing machine” running 24/7 to help you attract the best possible families. This simple 3-step method is all about being different instead of just being “better”.  Mike is a New York Times bestselling author with over 2 million readers and leads two multi-million-dollar ventures.  He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.  Last week his newest book, Get Different, was released.  Listen now to my interview with Mike to hear his strategies on how to stand out from the crowd, and start bringing in more families by being different. In this special guest episode, we speak about: Specific ways of how child care leaders can get different and differentiate their marketing.  Why Mike decided to write Get Different, his most recent book. How Mike’s approach to marketing strategies is a gateway to eradicating entrepreneurial poverty. What makes you stand out from your competition. How to come up with creative marketing ideas that will have families referring more people to you. .. and so much more! Connect with Mike Michalowicz: Get his new book, Get Different: https://gogetdifferent.com/ Instagram: https://www.instagram.com/mikemichalowicz/?hl=en Resources and links mentioned in this episode: Access the Teacher Training Vault: https://schoolsofexcellence.com/early-childhood-teacher-trainings/ Access the Confidence and Resiliency Training: https://discovered.thrivecart.com/confidence-resiliency-training/ Sign up for the Director’s Inner Circle & Owner's HQ: http://Chanie.me/jointhedic More about the show: If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and a beautiful quality of life.    Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make everyday which impact yourself, your teachers, parents, family, and children who you serve everyday.