#49: The big O Standing In The Way of You and Your Next Client

"Entrepreneurs must know that businesses fail because they don't get attention. If you want to succeed and grow your business, your sales revenue and your brand, you must get attention." – Grant Cardone I read that quote a few months ago, and it stuck with me…. It's something I think ALL Recruitment and Search Firm Owners need to understand. With very few exceptions, no matter what sector you work in. There are businesses out there right now who have an urgent need for your services. Even when the market is quiet, there is always someone with a need. The problem is, they will NEVER buy from you or your firm! And it's not because you're too expensive, it's not because they think your competitors have a better service, It's not even because they don't like you or the way you do things…. It's because they don't even know you exist! Pure and simple. You're obscure! And Businesses DIE in obscurity! In this week's episode of the 'Renegade Recruiter Unleashed' podcast, we talk about how obscurity is killing your Recruitment or Search business, stopping clients from ever buying from you and holding you back from ever reaching your full potential … And most importantly we talk about how to beat it! For show notes, additional resources and free podcast updates head over to - http://therenegaderecruiter.com/ Show Notes: [3:14] Would you spend thousands of your local currency with somebody that you've never heard of? [4:51] The reason they're not buying from you is because they don't know you exist! [6:08] You can be the best recruiter in the world if your clients have never heard of you, you're not gonna get the business. [6:51] If you don't get the attention, quite frankly you will just disappear. [7:10] Money follows attention. [8:18] Whatever you do your gonna piss somebody off! [14:04] You want to get to the point where your followers are willing to jump through hoops just to work with you [14:13] You need to get absolutely crystal clear who your ideal client is. [14:36] You can't be all things to all people. [19:28] What's stopping you from earning the money that you want to earn is that you're obscure. It's not how good you are at what you're doing its how well you're known at what you're doing. [19:59] Your ultimate goal should be that everyone in your industry at least knows who you are and what you stand for.