#49: Why ads are not a magic solution with Britt Holmes

In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google. We talk about what makes an ad campaign work and what doesn't, the common misconceptions about online ads, the importance of cohesive branding and strategies for small businesses to get the most out of their marketing budget. Whether you've ran successful ad campaigns or have been thinking about playing around with ads, you're going to want to listen to this episode. Britt shares tons of tangible tips you can use immediately! 04:16 Ads have become complicated to manage alone.08:23 Verify social media, landing page before advertising.10:51 Boosted posts less effective than full ads.15:46 Start small, prove concept, expand gradually, be intentional.17:23 Meta increases awareness; Google targets specific locations effectively.23:01 Embraced colourful, fun branding over corporate dullness.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caCONNECT WITH BRITT! Instagram: @meritmediaincWebsite: meritmedia.comThis episode was mixed and edited by Cardinal Studio.