#490 - The Company You Keep

In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website.  These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable. In this conversation, we chat with David Pagotto about simple link building strategies such as  leveraging  existing relationships and connections.  For example reaching out to suppliers, referral partners and industry associations to build your first tier of valuable inbound links.