#490 Why Every Main Street Business Owner Should Be A SPARTAN w/ Joe De Sena

In this episode of the Main Street Business Podcast, hosts Mark J Kohler and Mat Sorensen welcome renowned entrepreneur and industry leader, Joe De Sena. Together, they unpack Joe’s journey to building Spartan, a powerhouse endurance sports brand, and how business owners can overcome obstacles in order to achieve the same level of success.Here's what you can look forward to in this episode:Joe shares the origin story of the Spartan race concept and its evolution over time.Joe discusses the impact of participating in Spartan races for individuals and business teams.He underlines the importance of prioritization, commitment, and discipline in achieving goals.Joe explains how to face challenges head-on and applies lessons learned from Spartan races to business obstacles.He emphasizes using Spartan core values for business growth and development, fostering honesty, discipline, and accountability.Compares ancient business principles to modern-day entrepreneurial values and commitments.Ready to Take the Next Step?Work With Mat & Mark’s Law FirmGet strategic legal guidance for your business, taxes, asset protection, and estate planning with KKOS Lawyers.[Book a Call with KKOS Lawyers]Take Control of Your RetirementWant to invest your IRA or 401(k) in assets you actually understand? Check out our self-directed trust company Directed IRA.[Learn More About Directed IRA]Free ResourcesMat Sorensen’s Optimal Order of Investing GuideLearn how to prioritize where your money should go and build a smarter investing strategy.[Download the Free Guide]Mark J. Kohler’s 30-Point Tax GuideDiscover practical tax strategies and planning opportunities every business owner and investor should know.[Download the Free Guide]Get More From Mat & MarkWatch on YouTubeTax strategies, business planning, investing, asset protection, and more.[Visit the YouTube Channel...