491. Stop Building a Personal Brand, Do This Instead

If you're showing up everywhere and still can't figure out why none of it is converting, I promise you it's not your content. It's the order you built things in. There's a structure underneath all of this, three layers of it, and almost everyone builds it exactly upside down. It's like framing the walls of a house before anyone poured the foundation, you can do it, it just won't hold anything up. So if you're loud online and still somehow blending in, this one's for you. In this episode, you'll learn: Why a personal brand is copyable but a position never is The positioning pyramid, and the order you have to build it in Why almost all of us build it upside down and wonder why nothing converts How I used this to fill a 500-person room for the Pink Skirt Summit ✅ Want to get yourself booked on podcasts and in the press? DM me the letters "PR" on Instagram and I'll send you my free Media Pitch Handbook. Where to find me: Come hang out with me on Instagram: @renee_warren Watch the full episodes on YouTube: Renée Warren 🎟️ Be first in line for the Pink Skirt Project Summit 2027, join the waitlist now.