492: How Branding Reduces Acquisition Costs with Richard Li of July

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years and created a luxury brand coveted by travelers. He’ll also break down how to implement AI tools in your ecommerce business and why brand is your strongest competitive advantage.  Listen to Nathan and Li discuss:  Losing 100% of their revenue in 2020 Why retail is cheaper than digital ads  Nailing product color and style  Why July isn’t on Amazon  How branding can reduce acquisition costs  Using AI to build forecast models  Maintaining the personal touch of customer satisfaction  How do you make a great offer if you don’t discount? Why brand is the strongest competitive edge  And much more DTC branding advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine