493: Stop Guessing What’s Wrong With Your Roofing Business

A $4 million roofing contractor is busy and short on cash. He thinks he needs more leads. But once we examine the whole business, the real problems are somewhere else.A roofing contractor calls me and says:Dave, we’re doing $4 million a year. We’re busy, but there’s never enough cash. I think we need more leads.Maybe he does.But what if leads aren’t the problem? What if spending more money on marketing actually makes things worse?In this episode, I walk through a fictional $4 million roofing company using the same whole-business approach behind my new Roofing Business Health Check.We examine all three legs of a healthy roofing business:• Sell Work• Do Work• Keep ScoreThe owner thinks he needs more leads, but we find missed calls, estimates nobody followed up on and old opportunities sitting untouched in the CRM.Then we look at production. Sales promises aren’t making it into the job package, change orders aren’t always collected and completed jobs aren’t being properly job-costed.Finally, we examine the numbers. Gross profit is slipping, overhead is growing and the owner is running a $4 million company without a clear financial scorecard.More leads won’t fix those problems. They could make them worse.In this episode, you’ll learn:Why revenue doesn’t tell you whether your business is healthyHow poor follow-up wastes leads you already paid forWhy more sales can make a weak production system worseHow a seven-point gross profit drop can cost a $4 million company $280,000Why leadership, ownership and accountability matterHow to use the Two-Week Vacation testThe three priorities I would give this contractorWhy you need to diagnose the real problem before deciding on the solutionROOFING BUSINESS HEALTH CHECKThe Roofing Business Health Check is a whole-business examination with me, Dave Sullivan.We’ll look at:Financial HealthSales and MarketingOperationsLeadershipSystemsWe’ll spend up to two hours looking at the business. I’ll identify the three things I believe should be addressed first.Within two business days, the contractor will receive a personalized Roofing Business Health Record and written 90-Day Action Plan.Financial statements are strongly recommended, but they are not required.The cost is $495.This isn’t a big program, a long-term commitment or a promise to 10X the business. It’s about finding the real problems, getting the basics right and building a strong foundation to grow on.Go to TheRooferCoach.com, click on Roofing Business Health Check and book a quick 15-minute call with me.There is no obligation. We’ll discuss what is happening in the business, answer any questions and decide whether the Health Check makes sense.LINKSRoofing Business Health Check:https://theroofercoach.com/health-check/ProLine CRM:https://theroofercoach.com/prolineSMA Support:https://theroofercoach.com/smasupportLinked Episodes#489: Is Your Roofing Business Healthy?#490: Why Your Roofing Company Has Plenty of Work But No Money#491: Sell Work with John DeLaurier of ProLine#492: Do Work with Chris Diroll of SMA Support