494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

Meet Ebony. After discovering her son’s asthma was caused by the environment, her fight for her son’s health turned into a fight for the planet. She’s now the Executive Director at the largest national legacy environmental organization, Greenpeace🌿 We’re taking a deep dive into the ways this iconic organization battles the climate crisis with bold, creative campaigns, like projecting powerful messages onto iconic landmarks, and how they encourage all of us to play our part.  In a world facing an escalating climate crisis, every step towards safeguarding our planet for future generations matters🌎 Tune in to see how we all can create a greener, more peaceful, more just world for all. 💡 LearnOverview of GreenpeaceThe role we all play in taking care of our planet Activation around Greenpeace’s mission Today’s GuestEbony Twilley Martin, Executive Director, Greenpeace USAEpisode HighlightsEbony’s story and journey to where she is today (3:00)Overview of Greenpeace (6:30)Why now is a crucial time to discuss this and take action (11:20)There is no climate justice without racial justice (13:00)Our individual roles in the environmental movement (22:00)Future of Greenpeace (27:00)A powerful story of philanthropy in Ebony’s life (29:00)Ebony’s One Good Thing: Lead. (33:00)How to connect with Ebony and Greenpeace (37:00)For more information + episode details visit: weareforgood.com/episode/494.Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! Make the most of Monthly Giving Awareness Week 💛During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!  //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter