494: "What Else, Who Else?" Jeffrey Gitomer, Go LIVE!

Jason Hartman talks with the author of 17 great books, Jeffrey Gitomer. Jeffrey's latest book, Go Live!, is a salute to mastering the virtual world and exuding comfort on video. If you don't master virtual and you don't master video, someone else will. Jeffery, the self-branded 'king of sales,' gives top tips from his book on how to be a thought leader and show it on 'film.' Books: Go Live!: Turn Virtual Connections into Paying Customers Key Takeaways: [2:45] Self-branded 'king of sales.' [3:15] I don't teach people how to sell; I teach them why others buy. [6:30] "Anything I tell you today will just be a review." -Gitomer jokes about NYC Sales People [10:10] Coach yourself. Film yourself and critique it.  [15:00] Jeff describes the creative ways in which you can build a virtual sales call that's effective.  [17:15] How can you use humor in video? "At the end of humor is the height of listening." -Gitomer  [22:30] Creativity is a science. "What else? Who else?" [25:15] If you don't love what you do, you can change jobs.  Websites: gitomer.com JasonHartman.com 1-800-HARTMAN