495: Rose Bowl Legacy Foundation President & CDO Dedan Brozino on CFP & LA28

Live from SuperBowl Radio Row, Joe Favorito and Scott Rosner sit down with Dedan Brozino, Chief Development Officer and President of the Rose Bowl Legacy Foundation, to talk legacy, modernization, and what’s next for one of sports’ most iconic venues. Brozino breaks down the Rose Bowl’s unique governance structure, City of Pasadena ownership, the Rose Bowl Legacy Foundation’s fundraising role, and the Tournament of Roses’ leadership around the Rose Bowl Game and the evolving College Football Playoff landscape. The conversation covers UCLA’s ongoing relationship with the stadium, why the Rose Bowl aims to stay central as college football changes, and how major investments are preparing the venue for the future. Brozino shares details on current and upcoming upgrades, including a new South End Zone field-level club, plans for a massive video board, and a post-Olympics seating reconfiguration designed to improve comfort and safety while preserving the stadium’s historic architecture. Looking ahead to LA28, he previews the Rose Bowl’s role as host of the men’s and women’s soccer semifinals and finals, adding to a long list of defining moments that have made the venue a generational bucket-list destination.Connect with Dedan: https://www.linkedin.com/in/dedanbrozino/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com