496 - Never-Fails Trade Secret for Insurance Referrals

Peter Fournier is the cofounder of All Things Insurance Group, a national IMO of 520 brokers and agents, and a crazy-effective sales agent in his own right—but his success didn't happen overnight. After 13+ years of learning his craft, Peter now coaches his brokers and agents how to secure three to five referrals with every sale. And today, he's sharing his killer strategy with us. When you listen, you'll discover a foolproof referral script that has clients feeling like they're receiving concierge service, simple steps you can take to stay in front of your clients, and the most important criteria to consider before joining a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Connect ·      Social media: @peterjfournier on all platforms ·      Website: allthingsinsurancegroup.com ·      Training: petefournier.com   Book recommendations ·      Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions by Ryan Serhant ·      Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome by Daymond John with Daniel Paisner ·      The 10X Rule: The Only Difference between Success and Failure by Grant Cardone ·      Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone Free e-book ·      Lead Generation for Insurance Brokers You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more   0:00     Introduction 2:19     Peter's backstory 3:39     A $73K weekend 5:39     Staying in front of your clients 8:15     How to ask for a referral (strategy) 11:33   Referral closing ratio 12:14   Client touchpoint strategy 14:31   How to recruit agents 17:15   How to persevere in lean times 20:00   Recommended books 23:56     Action Item