#498 Emma Storey-Gordon - Fat Loss for Women, Insulin Resistance, and Training Rep Ranges

Emma Storey-Gordon is one of my favourite authorities and communicators when it comes to combining evidence-based fitness and nutrition with practical, real-world application.Emma returns to share her expertise and discuss her new book, The Fat Loss Coach for Women.We get into:• Whether fat loss is fundamentally different for women• Which differences are physiological and which are rooted more in psychology, lifestyle, and lived experience• The problems with the phrase “women are not just small men” when it is used to justify unsupported fitness claims• Why smaller body size can create very real challenges for women trying to lose fat• Portion sizes, restaurants, and an environment designed around larger energy intakes• Why menopause influencers often tell women they need to lift exclusively in heavy 3–5 rep ranges• How that overlaps with hypertrophy influencers claiming everyone should live in the 4–6 rep range• Why moderate and higher rep ranges remain incredibly useful• How fear around “stress” in women and “fatigue” in men often reflects the same exaggerated concern about training• Why confusing fitness messaging can lead people to do nothing at all• The terrible calorie advice frequently given to shorter women• What NEAT adaptation actually means during fat loss• Why magnitude matters when discussing research findings• What insulin resistance is• How to coach someone with insulin resistance• Whether insulin resistance meaningfully changes the fundamentals of fat loss• Protein and the insulin response• Why women do not need to avoid coffee on an empty stomach• Why running does not inherently make women gain fat• How doing more exercise may actually improve energy levels• The benefits and limitations of increasing cardio and resistance-training volume• Diminishing returns and why they do not make additional training useless• Aging, strength, falls, and maintaining independence• Emma’s new book, The Fat Loss Coach for Women• Supplement scams and misleading health marketing• And much moreFollow Emma on Instagram:@esgfitnessCHAPTERS00:49 Is Fat Loss Different for Women?04:49 Why Fitness Myths Feel True07:25 Smaller Bodies and Bigger Portion Sizes10:16 Restaurants, Portions, and Energy Intake12:37 Supersize Me and Food Culture15:39 What Training Looks Like in the Real World19:56 Confusing Messaging Leads to Inaction23:38 Terrible Calorie Advice for Short Women26:56 NEAT Adaptation and Misleading Headlines30:47 Why Magnitude Matters in Research34:37 Insulin Resistance Explained35:44 Coaching for Better Glucose Control36:42 Protein and the Insulin Response43:29 Does Running Make Women Gain Fat?45:38 Can More Workouts Give You More Energy?49:53 Aging, Independence, and Fall Risk54:56 Diminishing Returns and Consistency01:03:09 Emma’s Book and Supplement ScamsSUPPORT THE SHOWIf this episode helped you make more sense of women’s fat loss, insulin resistance, or strength training:• Subscribe and check out more episodes• Send it to someone who has been told they need a completely different set of fat-loss rules because they are a womanFOLLOW ANDREW COATESInstagram: @andrewcoatesfitnesshttps://www.andrewcoatesfitness.comPARTNERS AND RESOURCESRP STRENGTH APPUse code COATESRP:https://www.rpstrength.com/coatesJUST BITE ME MEALSUse code ANDREWCOATESFITNESS for 10% off:https://justbitememeals.comMACROSFIRST — FREE PREMIUM TRIAL• Download MacrosFirst• Begin setting up your account• When asked, “How did you hear about us?” enter: ANDREWKNKG BAGS — 15% OFFhttps://www.knkg.com/Andrew59676VERSA GRIPPShttps://www.versagripps.com/andrewcoatesTRAINHEROIC — FREE 90-DAY TRIAL• Visit: https://www.trainheroic.com/liftfree• Reply to the email you receive or email [email protected]• Let them know Andrew sent youL1 BIOMECHANICS AND ASSESSMENT COURSEUse code COATES:https://pro.activelifeprofessional.com/assessmentworkshopevents