498: Phoenicia Sport & Entertainment CEO Chris Lencheski Talks NASCAR, F1, and the Future of Global Motorsports Investment

Live from Super Bowl Radio Row, Joe Favorito and Scott Rosner sit down with fellow Columbia faculty member Chris Lencheski to unpack how motorsports, and global sports investing more broadly, are evolving in real time. Lencheski shares how Phoenicia Sport & Entertainment operates with a “people first” approach and why being “quiet” can be a strategic advantage when building long-term relationships internationally. The conversation moves through NASCAR’s charter value surge and what that signals about the sport’s business fundamentals, Formula 1’s valuation realities and the challenges certain teams may face, and Liberty Media’s acquisition of MotoGP as the next major growth lever in racing. Lencheski also weighs in on IndyCar’s momentum with new marquee street-race concepts (including Washington, D.C.), the expanding role of foreign capital in U.S. sports, and why some emerging sports, and even MLB at the grassroots level, may face tougher structural headwinds than people realize. Connect with Chris: https://www.linkedin.com/in/chrislencheski/ The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com