#499 Proving Comfort: Inside the Science of Better Footwear With INSITE

How do you prove a shoe is truly comfortable? In this episode of the Shoe-In Show, Justin Ter Har of INSITE joins host Andy Polk to reveal how biomechanics, real-life testing, and podiatrist-approved design are reshaping the way shoes are made. From sustainability and lab-driven innovation to building longer-lasting footwear, Justin shares why proven comfort matters more than ever and how science is driving the next wave of industry change. Tune in for fresh insights into how data, design, and innovation come together to make shoes that feel as good as they look. With special guest: Justin Ter Har, Director of Research & Design, INSITE Hosted by: Andy Polk