499: Understanding the Customer Experience

Matt Ruedlinger wanted to be his own boss from the day he started trading baseball cards in his make-believe, backyard store. But it was the 10 years working in sales for someone else that first taught him how to succeed by walking in his customers' shoes. He is now a serial entrepreneur: the founder and CEO of the marketing firm, Triple R Marketing; president of Jones Caramels; and founder and a founding partner and president of the app, FanVius, which allows fans to order food and merchandise from their seats at sports and event venues.