499 - Why I’m Live Streaming the Making of My Podcast

In this episode, I share the thinking behind my new live streaming and video content strategy. For the past several months, I’ve been very clear that Podcast Answer Man is an audio-only podcast, and that is still true. I remain a strong advocate for creating audio content that is designed first and foremost for the person who will listen later, away from the screen, in the flow of their real life. At the same time, I’ve always loved video and live streaming. In fact, I used to host “Live Show Thursdays” years ago, where people could sit in virtually and watch me record podcasts in the studio. This new strategy feels like the 2026 version of letting people sit in the studio with me. The key distinction I make in this episode is the difference between creating video content and creating a video podcast. I do not want to turn Podcast Answer Man into a polished video show. I do want to create compelling video content around the process of making the audio podcast. In this episode, I talk about three problems this strategy solves. First, there are thousands of people who used to listen to my shows who are no longer subscribed, even though many of them are still connected with me on LinkedIn, Facebook, YouTube, X, or my email list. Second, there are people who discover me through speaking, guest appearances, books, social media, and online communities who may never become regular podcast listeners, but who may still benefit from the messages I’m creating. Third, I want to create more video content without adding a complicated video production workflow that would make my podcasting process less enjoyable or less sustainable. My solution is to live stream the behind-the-scenes making of my audio-only podcast episodes. People watching live can see Adobe Audition, my outline, my recording process, my mistakes, my edits, and the way the episode comes together in real time. Along the way, I share several insights that came from this experiment, including: Documentation can become content without becoming performance. Behind-the-scenes streaming builds trust differently than the finished episode. Friction determines consistency. You should not build a content strategy that punishes you for having standards. Live streaming does not have to be consumed from beginning to end to be valuable. And this is a powerful way of reactivating dormant trust with people who already know, like, and trust you. This episode is not a recommendation that everyone should start live streaming their podcast production. It is an invitation to think more strategically about how your creative work can reach the people it is meant to serve without forcing you to create in ways that drain the life out of you. If you would like to watch the behind-the-scenes making of this episode, here is the link to the replay on my YouTube channel: https://www.youtube.com/live/7NuyobkkP8Q?si=io9Y7ap59_2QZxpz Also, if you are an entrepreneur, content creator, or thought leader who is looking to gain more visibility, create meaningful change in the lives of the people you serve, and surround yourself with support that helps you see blind spots and take aligned action, I’d love to hear from you. There are two ways I do this work: one-on-one coaching and my Next Level Mastermind environments. You can reach out to me directly at [email protected].