EPISODE · Jun 23, 2021 · 1H 5M
4B with Margit #9: What Exactly Is Growth Hacking?
from a16z Live · host Morgan Brown, Fareed Mosavat, Tina Wie, Andrew Chen, Das Rush
The origins of growth hacking [1:20]Brand building vs. growth hacking? [13:58]Where does growth fit into the organization? [31:06]The cold start problem: growth hacking from 0 to 1 [36:47]What can't be measured? [47:53]How do you test and validate new channels? [51:38] Do growth hacks always work, or at some point does it come down to product? [54:55]How do you allocate budget? [1:00:27]For the latest a16z conversations on Clubhouse, follow the a16z Club.
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What this episode covers
Growth hacking is one of the biggest buzz words among startup founders and marketers. We debate what it is (and isn't), as well as is (and isn't) effective, with three long-time growth hackers: Morgan Brown (VP of Growth, Shopify), Fareed Mosavat (VP Programs & Partners, Reforge), and a16z general partner Andrew Chen.
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4B with Margit #9: What Exactly Is Growth Hacking?
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