4me CEO Cor Winkler Prins: How to Get Things in Place Before Selling to Enterprises

There are always going to be challenges for startups that sell exclusively to enterprise clients. That’s particularly true in a crowded market like service management. However, CEO Cor Winkler Prins and his startup 4me have found a way to succeed by being able to thrive on complexity. Of course, it helps that Cor and the other leaders of 4me have past startup experience to help guide them on their journey. Cor joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. He talked about 4me and shared learnings that only someone with experience from multiple startups can know. What startups need to do to sell to enterprise clients. How startups without a track record or a lot of employees can get enterprise clients to take them seriously. How startups can position themselves to be acquired one day. What potential serial entrepreneurs should know about starting a new company or changing industries. Why 4me believes in avoiding channel conflict even when it's competitors don’t. How 4me was able to create a stable and growing partner community.