5,000 attendees for something not even launched

How do you get 5,000 people from around the world to travel for something that hasn’t even launched? Discover how teasing the promise of something bigger can drive engagement, build a devoted community, and generate millions—all before the product is even complete. In this episode, we break down the genius PR (and perhaps accidental genius) and marketing strategies behind one of the most funded games ever. Curious how you can apply these techniques to your own campaigns? Tune in to find out.