5,000 attendees for something not even launched

Episode 42 of the The Public Relations Podcast podcast, hosted by ThePublicRelationsPodcast, titled "5,000 attendees for something not even launched" was published on October 21, 2024 and runs 16 minutes.

October 21, 2024 ·16m · The Public Relations Podcast

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Summary

How do you get 5,000 people from around the world to travel for something that hasn’t even launched? Discover how teasing the promise of something bigger can drive engagement, build a devoted community, and generate millions—all before the product is even complete. In this episode, we break down the genius PR (and perhaps accidental genius) and marketing strategies behind one of the most funded games ever. Curious how you can apply these techniques to your own campaigns? Tune in to find out.

Episode Description

How do you get 5,000 people from around the world to travel for something that hasn’t even launched?

Discover how teasing the promise of something bigger can drive engagement, build a devoted community, and generate millions—all before the product is even complete.

In this episode, we break down the genius PR (and perhaps accidental genius) and marketing strategies behind one of the most funded games ever.

Curious how you can apply these techniques to your own campaigns? Tune in to find out.

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