5.11 The Story Behind The Brand episode artwork

EPISODE · May 6, 2021 · 34 MIN

5.11 The Story Behind The Brand

from EM Weekly Podcast · host The Readiness Lab

5.11 Tactical started in Modesto, California as a clothing line created by mountain climber Royal Robbins. Upon reaching the top of a climb in Yosemite California, he noticed that the trousers that he was wearing were not suited for climbing. Robbins decided that he needed to design something more durable and with better functionality. He owned a boot and clothing company and began manufacturing pants by the name of "5.11" that had a trademarked tactical strap and slash pocket design in 1968. IT ALL STARTED WITH A PAIR OF PANTSThe FBI training academy adopted the original 5.11® pant as its training pant in 1992, forging a decades-long relationship that drives 5.11®’s commitment to public safety and the first responder community.5.11 Tactical® began developing a more extensive law enforcement line in 2003. 5.11 designers work together with public safety professionals to create gear that meets the needs of real people in the field. In 2012, They rose to the challenge of redesigning our women’s collection to create better fitting and higher performing options. Our women’s category has grown to include premium uniforms, covert clothing, fitness apparel and more.Today, 5.11® is expanding into the outdoor and fitness markets with products like the Vaporlite short and the ABR trainer. we are determined to meet these new challenges with the same grit and fortitude that has always defined their brand.5.11Web - https://www.511tactical.com/Twitter - https://twitter.com/511TacticalFacebook - https://www.facebook.com/511TacticalLinkedIn- https://www.linkedin.com/company/5.11-tactical/Instagram -https://www.instagram.com/511Tactical/YouTube - https://www.youtube.com/channel/UCKX9TMP_sx82SRSV8qjDIcgPodcast- https://sitchradio.com/shows/call-to-service/Todd De VoeWebsite - https://toddtdevoe.com/Website- www.crisis-cafe.comSpeak N Spark-https://bit.ly/3sTVUfrLinkedIn - https://bit.ly/3sVHL1gEM WeeklyWebsite - https://bit.ly/3jj5ItlTwitter - https://bit.ly/31z8MeXFacebook - https://bit.ly/3dMlbRPLinkedIn - https://bit.ly/34mXyfzYouTube - https://bit.ly/2FQDhWdSister ShowsEM Student Web - https://bit.ly/2Hw0sFxTwitter - https://bit.ly/31z8MeXFacebook - https://bit.ly/3dMlbRPLinkedIn - https://bit.ly/34mXyfzYouTube - https://bit.ly/2FQDhWdThe Business Continuity ShowTwitter - https://bit.ly/3ojEIO2Facebook - https://bit.ly/2Tjqv5HLinkedIn - https://bit.ly/34mXyfzYouTube - https://bit.ly/3mePJyGSponsors Outer Limit Supply https://bit.ly/2FR26Bp Coupon Code “EMWEEKLY” Power Up- https://www.powerupconnect.com/5.11- https://bit.ly/33daV0aMid-Atlantic Center for Emergency Management & Public Safety - https://www.frederick.edu/programs/public-safety.aspxIf you would like to become a sponsor or advertiser Call Sitch Radio (714) 643-2500 X 1

Episode metadata supplied by the publisher feed · Published May 6, 2021

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5.11 The Story Behind The Brand

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