5.12 Terrible Towel Goes Global // Maria Jose Rodriguez

During this walk, Maria Jose (MJ) talks to us about the Pittsburgh Steelers international content strategy. An Honduras native, MJ graduated from Texas Christian University (TCU). While at TCU, she became enamored with American football and was eager to work in sport. Soon after her first football game, she secured her first internship with TCU athletics and the rest was history. MJ currently serves as the International Content Manager for the Pittsburgh Steelers. In her role, she is responsible for contributing to the Steelers' global expansion strategy through engagement on social platforms. Through the NFL's International Home Marketing Areas (IHMA) program, the Steelers have marketing rights in Mexico, Northern Ireland, and the Republic of Ireland. Discussion points include: Detailing the role of an NFL international content manager Strategy to attract and engage global Steelers fan base NFL's International Home Marketing Areas (IHMA) program American football globalization and community engagement Favorite international content and experiences College sport globalization and future directions NFL globalization does not happen by osmosis. Humans dictate what happens and how it happens. The NFL named her a "Next Woman Up," but we argue that she's already arrived. Phenomenal episode in English. Part two will be in Spanish. Muchas gracias, Maria Jose! Connect with MJ on LinkedIn Follow: Los Steelers on Instagram (Steelers Mexico) Follow: Steelers Deutschland on Instagram (Steelers Germany)