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Jan 18, 2026 45 min

5-3-1 Hut! Hut!

from How to Run for Office (And Get Away With It)

Every candidate starts with the same problem. You have a hundred reasons why you're running a thousand ideas for your district, and about 10s before the voter closes their front door. If you try to tell them everything, they'll remember nothing. Welcome to How to Run for Office and get away with it. Today we're tackling the hardest part of the campaign trail, taking the noise in your head and turning it into a message that actually wins votes. We're doing that using the five thirty one method. This is the process that takes the word salad of a typical campaign and distills it into sharp, lethal, and memorable narrative. If you've ever struggled to articulate why you're the right choice without tripping over your own feet, this episode is for you.

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5-3-1 Hut! Hut!

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This episode is 45 minutes long.

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This episode was published on January 18, 2026.

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