5: Andy Hart | Focusing on Managing Humans Instead of Assets to Deliver Better Outcomes

Andy Hart is the founder of Maven Adviser, the host of the Maven Money podcast, and the founder of Humans Under Management, a behavioral finance conference with a focus on delivering better outcomes for clients.  As someone who both runs a successful practice as a financial advisor and helps advisors better understand how to apply behavioral finance in their practice, Andy came highly recommended for his ability to provide specific and practical strategies he’s used with his clients for years to promote optimal behavior and deliver better outcomes. We discuss: The dangers of using jargon and how to avoid it The many realizations Andy experienced that opened his eyes to the fact that he’s managing humans more than money How Andy has learned to communicate the value of behavioral coaching despite the fact that it’s rarely seen as a value-add from clients Specific framing and labeling tactics Andy uses with clients to prompt optimal behavior and deliver better outcomes What he would recommend any advisor or planner do in order to start mastering the human side of money and applying behavioral finance to their practice To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here Resources: Maven Money Podcast Humans Under Management Connect with Brendan Frazier:  RFG Advisory LinkedIn: Brendan Frazier X: @jbrendanfrazier Connect with Guest:  Maven Adviser LinkedIn: Andy Hart X: @MavenAdviser [email protected] About our Guest:  Andy Hart started Mavin Adviser in 2017 to satisfy his passion for simplifying the complex. Andy loves nothing more than helping families make the right financial and life decisions. At its core this means telling it as it is, the whole unvarnished truth, and having a complete focus on what’s important. Andy tries to articulate that here, in ‘The Hidden Magic of Behavioural Financial Advice’. He immerses himself in the lives of clients to create a plan that will help them live a life free from financial worry and one that copes with life’s inevitable ups and downs. In the same year, Andy established Humans Under Management, a behavioral financial advice brand. They’ve hosted conferences in Dublin, South Africa, and London. They’ve now adapted the conferences into a virtual format … available everywhere! Andy’s hope with HUM is to promote, highlight, and build on the work that great advisers are doing in developing their behavioral financial advice practices. For Andy, this is like seeing color television, when the rest of the profession is still in black and white. This isn’t a fad or a phase; behavioral financial advice is here to stay. Individually it’s hard to make an impact but by joining together we can. Join Andy at his next Humans Under Management conference.