5. Anna Higgs: Brand-Funded Storytelling

What this episode covers

As Creative Director at Nowness, Anna Higgs is at the nexus of audiences, digital and storytelling. In a wide ranging conversation, she talks about her career, shares strategies for building audiences during production and reveals how Nowness is transforming the way stories are financed, told and distributed. In this episode you will discover: The Nowness business model and how it partners with brands to create original work How Anna builds story audiences in partnership with brands and filmmakers Anna’s advice to emerging storytellers and tips for building audience in development The legacy of A Field in England’s window-smashing release and Anna’s take on theatrical ‘windows’ Discover more about this and other podcasts at www.futureoffilm.live

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Frequently Asked Questions

How long is this episode of Future of Film Podcast?

This episode is 42 minutes long.

When was this Future of Film Podcast episode published?

This episode was published on April 12, 2017.

What is this episode about?

As Creative Director at Nowness, Anna Higgs is at the nexus of audiences, digital and storytelling. In a wide ranging conversation, she talks about her career, shares strategies for building audiences during production and reveals how Nowness is...

Can I download this Future of Film Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.