5. Anna Higgs: Brand-Funded Storytelling

As Creative Director at Nowness, Anna Higgs is at the nexus of audiences, digital and storytelling. In a wide ranging conversation, she talks about her career, shares strategies for building audiences during production and reveals how Nowness is transforming the way stories are financed, told and distributed. In this episode you will discover: The Nowness business model and how it partners with brands to create original work How Anna builds story audiences in partnership with brands and filmmakers Anna’s advice to emerging storytellers and tips for building audience in development The legacy of A Field in England’s window-smashing release and Anna’s take on theatrical ‘windows’ Discover more about this and other podcasts at www.futureoffilm.live