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EPISODE · Jun 4, 2026 · 35 MIN

5. Audience Development

from Rural Moves · host The Place

Christina Elliot (Head of Programming and Producing, The Place) returns to host episode 5 of the series and delve into how approaches to audience development that have been practised for many years in rural touring are gaining currency in other contexts. Christina asks what the ingredients to successful audience development are and how are they being employed across the sector.  

Episode metadata supplied by the publisher feed · Published Jun 4, 2026

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Christina Elliot (Head of Programming and Producing, The Place) returns to host episode 5 of the series and delve into how approaches to audience development that have been practised for many years in rural touring are gaining currency in other contexts. Christina asks what the ingredients to successful audience development are and how are they being employed across the sector. Hear examples and reflections from Emma-Jane Benning (Artistic Director, Strike A Light, an RTDI Associate Venue), Ed Collier (Co-Artistic Director, China Plate and co-founder of RTDI in 2015) and Beccy Lloyd (RTDI Co-ordinator for the South-West region from 2022-2026).

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5. Audience Development

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