5 avantages à avoir été PO / PM pour devenir PMM | Claire Mignonat | Napta

Claire nous partage les 5 avantages à avoir été PO / PM pour devenir PMM. Ainsi que son conseil à destination des profils Tech / Product qui souhaitent s'orienter vers le Product Marketing.Dans l'épisode complet, Claire nous raconte :👉 Comment elle en est arrivée à devenir PMM.👉 Son expérience comme PM où elle a eu une double casquette Product Marketing.👉 Les avantages et difficultés quand on cumule les 2 fonctions (souvent sans s'en rendre compte !).👉 Le point de bascule où il est nécessaire de recruter un PMM.👉 Les enjeux et ses conseils pour réussir la collaboration entre PM et PMM sur le long terme. Bonne écoute !🎉 Cet épisode est sponsorisé par Pachamama : la seule agence de conseil et recrutement Produit montée par une ancienne Head of Product : Marion Darnet. Si vous cherchez à faire croître votre équipe Produit ou si vous êtes à la recherche de votre prochain job en Product ou Product Marketing, Pachamama vous accompagne dans toutes les étapes du process. Pour en savoir plus c'est ici !RESSOURCES🛠️Écoutez l'épisode complet ici Le profil Linkedin de Claire pour lui faire un 👋.Écoutez l'épisode où j'explique comment assurer une bonne collaboration entre PM & PMMLe site de Pachamama pour faire décoller votre carrière. CONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie (et je réponds) !Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici). Ça m'aide vraiment pour faire connaître le podcast. J'ai besoin de toi !Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing !Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode is 11 minutes long.

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This episode was published on November 23, 2023.

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