#5 - Benjamin Henriksen - Live Shopping during COVID, on Social Media and in the Age of AI

from Moritz Schröder Podcast · host Moritz Schröder

In this conversation, Benjamin L. Henriksen - the founder of the Danish Live Shopping Agency "Let's Go Live" - discusses the evolution and future of live shopping, detailing how it emerged during the COVID pandemic and its ongoing relevance in the retail landscape. He emphasizes the importance of authenticity, engagement, and the integration of technology in creating successful live shopping experiences. The discussion also covers the strategic aspects of going live, including the selection of software, the process of planning events, and the key performance indicators that define success in this innovative sales format.Find more about me here: ⁠⁠moritzschroder.com⁠⁠

Episode metadata supplied by the publisher feed · Published Oct 2, 2025

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#5 - Benjamin Henriksen - Live Shopping during COVID, on Social Media and in the Age of AI

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