5 Big Questions: DOM BAILEY

"We're not there to tell businesses what to do, in terms of their long term strategy. But without that in place, it makes our work very difficult, trying to breathe into something that doesn't exist. Any good business, charity or organisation does need that plan."

"We have this little mechanism, something that I've really carried forward in our working life. We call it the Three 'Rs', it's Revenue, Recognition and Reward. Revenue is, yeah, we're a business, we need to make profit. But the other two 'R's are really important: will it build the reputation of our agency, creatively, and does it feel good to work on? Does it enrich our team? You can't always have all three 'R's in everything you do but I would argue that if you make the core priority revenue — and revenue alone — I think that's a hiding to nowhere." 

"It's very important not to shout down creativity as it's happening. We call it a kind of 'divergent thinking', we go wide, we create choice and once you've got choice your ability to make good choices is vastly improved."

"When we talk about 'purpose', the way in which you collaborate will be improved if you have a shared sense of purpose. It's not rocket science to say that but if you stop and think, does that client have purpose? Does this project have a purpose we can share? That will fuel the drive for better collaboration."  

"We've worked with businesses that have gone from two people to fifteen-hundred people in eighteen months. Incredibly hard to keep up with, with a small team."

Brighton Chamber web page // brightonchamber.co.uk/bipc-brighton-hove

BIPC national network // bl.uk/business-and-ip-centre/national-network

Baxter & Bailey 'about us'  // baxterandbailey.co.uk/about-us/

LinkedIn // linkedin.com/in/dombailey/

Goldsmiths University student recruitment // gold.ac.uk/schools-and-colleges/

Howard Luck Gossage (Wikipedia) // wikipedia.org/wiki/Howard_Gossage

Steve Harrison — 'Changing The World Is The Only Fit Work For A Grown Man' (Amazon link) // amazon.co.uk/gp/product/0957151500/ref=dbs_a_def_rwt_bibl_vppi_i2

The snow-covered telephone lines and the honey pots for bears… // dtinblack.github.io/creative-solutions/