5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business episode artwork

EPISODE · Mar 6, 2018 · 51 MIN

5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business

from d.MBA · host Alen Faljic

Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business.  In this episode we spoke about: how to do user research that is rooted in business problems how to measure and present results of your design work,  and how to hire and train a design team to become more business-savvy. Show notes: 3:55 How did Bobby get into design?  7:45 How 11-year old Bobby sold his art to parents 11:20 How Bobby's early sales experience translated into design 13:30  How to recognize if a designer is business-savvy? 16:40 How to train a designer to become more business-savvy? 21:30 How Bobby and his team does user research that is rooted in business challenges? 36:45 How does design team at Candid Co track and present results of design work? 41:15 Bobby's advice for designers who are just starting 46:25 What is one thing Bobby changed his mind about design after recording High Resolution?

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