5. Boxbollen: Hypergrowth, extreme season peaks and influencer mastery

In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomenon, Boxbollen. The innovative duo share their incredible journey from 0 to 30 million USD revenue in 5 years. The episode covers the full journey from the conception of their unique head tethered boxing ball game, to achieving global stardom and venturing into the US market in 2022 and doubling sales in 2023. Dive into the discussion to uncover the secrets behind their skyrocketing sales, the supply chain behind extreme Christmas sales peas and building a successful influencer marketing strategy with top tier profiles.  Jacob and Victor also share their future vision, underpinned by their overarching mission to bring joy and movement to people's lives. Packed with valuable insights, this episode is a must-listen for anyone keen on entrepreneurship, marketing, and scaling startups. Timestamps: 01:39 Starting out and developing the core product 03:30 The DTC and influencer strategy 07:00 How Christmas became the Boxbollen specialty09:13 Signing John Terry, their first big influencer name12:33 Going big in the US 14:40 The liquidity issue of for a Christmas centric sales cycle15:39 The 2023 US launch thriller19:08 Securing and launching an influencer collaboration23:00 Supply chain challenges and being local25:40 Growing production from 3,000 to 1,4 million units29:40 Channel strategy, DTC vs retail and local variations33:00 The future, the mission and the community sport40:00 The next product launch 41:40 2024 goal: 2 x selling 3 million balls45:23 Beverly Hills hustle48:34 Hyper growth and hyper focus50:50 Balancing business obsession and personal health 53:53 Jacob and Victor’s number one trade secrets