5: Brewing Success: Dr. Tracy Shroyer's Path to Authorship and Career Growth

In today's episode, we are diving into the world of books (and brew) with a very special guest, Dr. Tracy Shroyer. Tracy is a business professor, career coach, author, and breast cancer survivor with an impressive 27-year background in the corporate sector. She transitioned to academia and became an assistant professor of business, but faced a layoff in 2023 that inspired her to write her second book, "The Ultimate Job Search."Throughout our conversation, Tracy shares her insights on writing, marketing, and managing a career in transition. We discuss her first book, "Managing Layoffs," which offers a manager's perspective on handling layoffs, and her plans for a new book that combines her management research with her personal experience as an employee affected by layoffs.Tracy also shares her writing process, the importance of using templates and marketing resources, and the value of building a platform as an author. We talk about strategies for repurposing content, maintaining consistency in communication, and the benefits of joining supportive communities like the Authors Allies group.In addition to her writing and academic career, Dr. Tracy manages Facebook and LinkedIn groups for career development and is working on a new project to assist laid-off individuals. She also shares her appreciation for the support from the Authors' Allies RoundTable program.As the host of the Authors' Allies RoundTable, I share some of the resources and strategies we offer to support authors, particularly female independent and hybrid published authors. We discuss the importance of having a marketing plan and the benefits of being part of a close-knit, interactive community.Whether you're an aspiring author, a job seeker, or simply looking for inspiration and guidance in your career, this episode is packed with valuable insights and practical tips. So grab your favorite beverage, get comfortable, and join us for this engaging conversation with Dr. Tracy Shroyer.Key Topics Dr. Tracy Shroyer's background Writing process and resources Author platform building Dr. Shroyer’s Upcoming projects and resources Authors Allies Roundtable Common challenges for authors Career development and job search resources Dr. Shroyer's books and resourcesWhere You Can Find Dr. Tracy Shroyer, PhDDr. Tracy Shroyer’s website: https://www.tracyshroyerphd.com/Dr. Tracy’s podcast: https://www.tracyshroyerphd.com/careerdev/Ultimate Job Search Journal by Dr. Tracy Shroyer, PhD: https://amzn.to/4fU4HoVManaging Layoffs by Dr. Tracy Shroyer, PhD: https://amzn.to/4auhy0dOther Links & ResourcesAuthors’ Allies RoundTable can be found on our website. Book: The Author’s Guide to Libraries by Cari Dubiel, a librarian & authorBlog: Creating Non-Paid ⁠Promotions⁠Blog:⁠ Your Book⁠ is the Main Marketing PieceBlog: The ⁠Last Page⁠Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠Email us: [email protected]⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.