#5 - Building better bridges - Creating content that makes it easy for students to choose your college or university over others

The school that builds the best bridges wins the enrollment game. However, it's our natural tendency to build bad bridges because the messaging that comes naturally to us often isn't the best bridge material. In this episode we discuss the 3 components that go into making content that captures attention and attracts applicants - aka "good bridges" - with the help of Kindra Hall's book, Stories That Stick.  (commissions may be earned from affiliate links)